yogurt AF*
nature’s fynd — video, social, digital, out-of-home & in-store.
the details:
intro: nature’s fynd was dropping the world’s first fungi-based, 100% dairy-free yogurt packed with protein and less sugar than its vegan counterparts.
insight: introduce the vegan food space to fy yogurt with an edgy campaign that ties back to its fungi roots and notifies gen z & millennials that this new type of yogurt is the best option.
solution: fy yogurt is what foodies need because fungi truly do it all. tapping into internet slang, “af,” we gave this iconic phrase the “fungi treatment and redefined “af” to mean “as fungi.” it’s delicious af. tasty af. clean af. you get the vibes 😉.
Nature's Fynd makes vegan, fungi-based proteins — but it ain’t your Grateful Dead blasting in a Microbus kind of fungi. They are produced by fungi from geothermal springs in Yellowstone National Park. They’re even the first fungi to go to space.
