in-house @ insomnia

insomnia cookies β€” packaging, social, digital, out-of-home & in-store.

as the only copywriter at insomnia cookies, i created 360 campaigns with partners like noah schnapp & sour patch kids, established a new brand voice, crafted copy for social, video, in-app, new hq signage, uniforms, merch and more. I even named the cookies.

the details:

we’re the best thing to arrive at your door at 3 am (sorry to your sitchuationship).

social, OOH & in-store

uniforms

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insomnia x noah schnapp