in-house @ insomnia
insomnia cookies β packaging, social, digital, out-of-home & in-store.
as the only copywriter at insomnia cookies, i created 360 campaigns with partners like noah schnapp & sour patch kids, established a new brand voice, crafted copy for social, video, in-app, new hq signage, uniforms, merch and more. I even named the cookies.
the details:
weβre the best thing to arrive at your door at 3 am (sorry to your sitchuationship).
social, OOH & in-store
uniforms