in-house @ insomnia cookies

Insomnia Cookies — packaging, social, digital, out-of-home & in-store.

the details:

As the sole copywriter at Insomnia Cookies, I created 360 campaigns with partners like Noah Schnapp & Sour Patch Kids, launched a new brand voice, crafted copy for social, video, in-app, new HQ signage, uniforms, merch and more. I even named the cookies.

We’re the best thing to arrive at your door at 3 am (sorry to your sitchuationship).

Social

out of home & in-store

Uniforms

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insomnia ice cream launch