Everybody’s doing it.
RISE Dispensary — video, social, digital, out-of-home & in-store.
the details:
background: 4.20 is the unofficial holiday for cannabis & more people are partaking, but how they consume varies.
insight: 50% of adults in the U.S. have tried cannabis, with about 70% in favor of legalization, and those numbers are growing.
idea: Tokers come from all walks of life, & on 4.20 everybody is doing it.
a couple of parents, a gym bro & a nun walk into a dispensary...
for video, we chose 3 archetypes.