Everybody’s doing it.
RISE dispensary — video, social, digital, out-of-home & in-store.
the details:
background: 4.20 is the unofficial holiday for cannabis & more people are partaking, but how they consume varies.
insight: 50% of adults in the U.S. have tried cannabis, with about 70% in favor of legalization, and those numbers are growing.
idea: Tokers come from all walks of life, & on 4.20 everybody is doing it.
an old soul, a gym bro & a nun walk into a dispensary...
for video, we chose 5 archetypes.
the parents
the gym bro
the nun AKA holy roller.
the old soul
the empty nesters