Background: We heard that Will from Stranger Things was living the normie life in Philly, attending college at UPenn. Insomnia Cookies has always called Philly home.
Insight: We reached out to Noah Schnapp, welcoming him to the City of Brotherly Love & asked him to collaborate with us on a cookie.
Idea: After hours in the test kitchen with the Netflix star, we landed on a chocolate-banana crepe stuffed with TBH hazelnut spread. It was a colossal hit across college campuses, selling out in less than a week.