‘tis the reason
RISE Dispensary — video, social, digital, out-of-home, packaging & in-store.
the details:
background: no matter the traditions, religion, or festivities, we all experience similar pain points around the holidays. whether you're dealing with that relative, long travel days, or feeling overwhelmed by the never-ending baking, cooking, decorating, and socializing, there are endless reasons to consume this season.
insight: according to the freeman recovery center, approximately 1 in 3 people use cannabis to “pre-game” before holiday gatherings.
idea: however you spend the holidays, there’s always a reason to kick back & toke up — whether it’s to chill out or reconnect with loved ones. tis the reason. no matter the reason.
spark happier holidays
for video, we went all in on the nuclear family.
we made it even merrier with the world’s first cannabis advent calendar.
it sold out in minutes.
