summer of drip
insomnia cookies - in-house — product, social, print, packaging, in-store, video, merch, OOH, influencer & experiential.
the details:
background: Insomnia dropped an ice cream. A combo of their iconic cookies and dreamy ice cream. Gen Zers needed the scoop.
insight: Insomnia is the ice cream destination for the longest summer nights.
solution: say "hello" to summer of drip. we bought a barely functioning ice cream truck, hosted socials & gave out free scoops on the solstice.
we dropped merch & dripped out the uniforms.
& we’re drippin’ on wheels all over the city of brotherly love with some iconic guests.
then, we dropped the song of the summer.
