summer of drip
insomnia cookies - in-house — product, social, print, packaging, in-store, video, merch, OOH, influencer & experiential.
the details:
background: Insomnia dropped an ice cream. A combo of their iconic cookies and dreamy ice cream. Gen Zers needed the scoop.
insight: Insomnia is the ice cream destination for the longest summer nights.
Solution: Say "hello" to Summer of Drip. We hosted ice cream socials across the northeast, gave out free scoops for the first day of Summer, launched weekly in-app-only deals called “Sundae Fundaes,” & more.
We dropped merch.
& we’re drippin’ on wheels all over the City of Brotherly Love.
We did random ice cream drops across the Philly region. We even got Gritty.
then, we dropped the song of the summer.
